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Corporate Reputation Decoded

ISBN 10 : 9789351500469
ISBN 13 : 9351500462

Corporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian co..

Decoded Enhanced Edition

ISBN 10 : 9780679605218
ISBN 13 : 0679605215

This enhanced eBook includes: • Over 30 minutes of never-before-seen video* interviews with Jay-Z discussing the back-story and inspiration for his songs • Two bonus videos*: ..

The Sage Encyclopedia Of Corporate Reputation

ISBN 10 : 9781483376530
ISBN 13 : 1483376532

What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, ma..

Brand Psychology

ISBN 10 : 9780749471743
ISBN 13 : 0749471743

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic ins..


ISBN 10 : 0300129874
ISBN 13 : 9780300129878

This extraordinary book is the first to examine the thousands of documents of the super-secret Venona Project -- an American intelligence project that uncovered not only an enormou..

Corporate Reputation Brand And Communication

ISBN 10 : 9780273727606
ISBN 13 : 0273727605

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influenc..

Decoding Complexity

ISBN 10 : 9783642334245
ISBN 13 : 3642334245

Today it appears that we understand more about the universe than about our interconnected socio-economic world. In order to uncover organizational structures and novel features in ..