Marketing Research:An International Approach

Marketing Research: An International Approach is a comprehensive text written with the decision-maker in mind. It is written from the perspective of the firm conducting marketing research in the national and international markets irrespective of its country of origin. This tools-oriented book shows how international marketing managers can transform existing (Secondary) and newly collected (primary) […]

Triple Crown Leadership: Building Excellent, Ethical, and Enduring Organiza…

Achieve long-term business success—without sacrificing quarterly profits Triple Crown Leadership provides a step-by-step model for building organizations that are Excellent (high performing), Ethical (transparent), and Enduring (stands the test of time). It explains how to protect your organization’s values, reputation, and profitability by focusing not only on culture, but organizational character; seeking solutions to challenges […]