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Marketing and the Common Good



Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas. Through original research and scholarship from the influential Mendoza School of Business, this book looks at…

Marketing And The Common Good

Pub Date : 2013-07-24 | Author : Patrick E. Murphy | Publisher : Routledge

ISBN 10 : 9781134091140
ISBN 13 : 1134091141

Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While t..

Common Interest Common Good

Pub Date : 2000 | Author : Shirley Sagawa | Publisher : Harvard Business Press

ISBN 10 : 0875848486
ISBN 13 : 9780875848488

This volume chronicles the broad range of potential relationships between businesses and non-profit organizations. It argues that forward-looking corporations and community organiz..

Business For The Common Good

Pub Date : 2011-02-28 | Author : Kenman L. Wong | Publisher : InterVarsity Press

ISBN 10 : 0830868410
ISBN 13 : 9780830868414

Is business just a way to make money? Or can the marketplace a venue for service to others? Scott B. Rae and Kenman L. Wong seek to explore this and other critical business issues ..

In Pursuit Of The Common Good

Pub Date : 2008-08-12 | Author : Paul Newman | Publisher : Crown Business

ISBN 10 : 9780767931021
ISBN 13 : 0767931025

Shameless exploitation has never been more fun nor done more good for more people than when done by Newman’s Own—the first green food company to use all-natural ingredients, an..

Capital And The Common Good

Pub Date : 2016-09-20 | Author : Georgia L Keohane | Publisher : Columbia University Press

ISBN 10 : 9780231541664
ISBN 13 : 023154166X

Despite social and economic advances around the world, poverty and disease persist, exacerbated by the mounting challenges of climate change, natural disasters, political conflict,..

The Darwin Economy

Pub Date : 2011-08-15 | Author : Robert H. Frank | Publisher : Princeton University Press

ISBN 10 : 9781400839377
ISBN 13 : 1400839378

Who was the greater economist--Adam Smith or Charles Darwin? The question seems absurd. Darwin, after all, was a naturalist, not an economist. But Robert Frank, New York Times econ..

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