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Brand Valued: How socially valued brands hold the key to a sustainable futu…



New techniques to refresh and recharge your brands

How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged.

The success of recent “green” campaigns as a means of connecting with, satisfying, and attracting new consumers is just the tip of the iceberg. As the international playing field continues to be leveled, in order to sustain and expand their success,…

Brand Valued

Pub Date : 2011-08-04 | Author : Guy Champniss | Publisher : John Wiley & Sons

ISBN 10 : 9781119977995
ISBN 13 : 1119977991

New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand manager..

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