ISBN 10 : 9780749446864
ISBN 13 : 0749446862
Enron, Worldcom, Arthur Anderson, Merrill Lynch, J.P. Morgan, Citygroup - once the great icons of the US economy, worshipped at corporate alters world over, are now nothing more th..
Challenges the belief that the American Enterprise Model is the only form of capitalism to guarantee business success. This book outlines a European way of doing business that is fundamentally different yet competitive. It shows us how inflexible, inefficient and ineffective the American approach to business can be.New
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