With intellectual property rights assuming greater importance in today’s world and licensing issues and developments constantly evolving, this book is an essential resource for lawyers who need to understand software licensing. The sixth edition examines the fundamental issues that both licensors and licensees confront in the negotiation of a software license and, where appropriate, looks […]
Follow your own nature to achieve clarity, power, and success The Mushin Way teaches tools and techniques to help you reach peak performance and transform your business and personal life. Regardless of what we want to achieve in business or in life, transformation can be difficult and we tend to be our own worst enemies. […]
Ethical consumerism is on the rise. No longer bound to the counter-cultural fringes, ethical concerns and practices are reaching into the mainstream of society and being adopted by everyday consumers – from considering carbon miles to purchasing free-range eggs to making renewable energy choices. The wide reach and magnitude of ethical issues in society across […]
The significance of business-led CR coalitions – such as the WBCSD, UN Global Compact, International Business Leaders Forum – is indisputable. This book addresses the urgent need for informed and balanced analysis of their achievements, their progress and their potential. In addition, the book provides in-depth profiles of the most effective.
Exploring both the theoretical and the applied aspects of the role of ethics in marketing, this Handbook explores key topics and issues and advances our understanding of this vital field.