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Strategic Customer Management

Pub Date : 2013-03-28 | Author : Adrian Payne | Publisher : Cambridge University Press

ISBN 10 : 9781107328419
ISBN 13 : 1107328411

Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textboo..


Strategic Customer Management

Pub Date : 2009-03-12 | Author : Nigel F Piercy | Publisher : OUP Oxford

ISBN 10 : 9780191567643
ISBN 13 : 0191567647

A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. Traditional concepts of sales management,..


Strategic Customer Service

Pub Date : 2009-05-13 | Author : John A. GOODMAN | Publisher : AMACOM Div American Mgmt Assn

ISBN 10 : 9780814413340
ISBN 13 : 081441334X

The success of any organization depends on high-quality customer service. But for companies that strategically align customer service with their overall corporate strategy, it can ..


Customer Relationship Management

Pub Date : 2012-04-30 | Author : V. Kumar | Publisher : Springer Science & Business Media

ISBN 10 : 9783642201097
ISBN 13 : 3642201091

Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many d..