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How Cool Brands Stay Hot

Pub Date : 2016-04-03 | Author : Joeri Van Den Bergh | Publisher : Kogan Page Publishers

ISBN 10 : 9780749477219
ISBN 13 : 0749477210

How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offerin..


How Cool Brands Stay Hot

Pub Date : 2013-03-03 | Author : Joeri Van Den Bergh | Publisher : Kogan Page Publishers

ISBN 10 : 9780749468057
ISBN 13 : 074946805X

How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach..


How Cool Brands Stay Hot

Pub Date : 2011-02-03 | Author : Joeri Van den Bergh | Publisher : Kogan Page Publishers

ISBN 10 : 9780749462512
ISBN 13 : 0749462515

Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger imp..


Marketing Communications

Pub Date : 2017-08-16 | Author : Patrick De Pelsmacker | Publisher : Pearson Higher Ed

ISBN 10 : 9781292135793
ISBN 13 : 1292135794

Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, tec..


Advertising In New Formats And Media

Pub Date : 2016-03-04 | Author : Patrick De Pelsmacker | Publisher : Emerald Group Publishing

ISBN 10 : 1785603132
ISBN 13 : 9781785603136

The advertising universe is changing rapidly. New communication technologies such as live streaming, gaming, social media and social networking sites, online brand communities and ..


Chasing Cool

Pub Date : 2007-05-01 | Author : Noah Kerner | Publisher : Simon and Schuster

ISBN 10 : 9781416538875
ISBN 13 : 1416538879

Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy ..


Marketing To Millennials

Pub Date : 2013-07-13 | Author : Jeff Fromm | Publisher : AMACOM Div American Mgmt Assn

ISBN 10 : 9780814433232
ISBN 13 : 0814433235

The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning the..