Qualitative Methods in Business Research: A Practical Guide to Social Resea…
This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field.
Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating…
ISBN 10 : 9781473952492
ISBN 13 : 1473952492
This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you wit..
ISBN 10 : 9781412945721
ISBN 13 : 1412945720
This title provides a practical and accessible introduction to developing and applying strategies for the analysis of qualitative data by exploring the ways in which analysis is re..
ISBN 10 : 9781526422026
ISBN 13 : 1526422026
The third edition of this best-selling text guides students and researchers through the process of doing qualitative research, clearly explaining how different theoretical approach..
ISBN 10 : 9781473906280
ISBN 13 : 1473906288
Available as an E-Inspection Copy! Go here to order Taking the fear out of writing your business project, this book helps you understand and carry out each step of the research pro..
ISBN 10 : 1857038290
ISBN 13 : 9781857038293
This practical, down-to-earth guide is written for those new to research and it assumes no prior knowledge of the subject. The author has worked as a researcher since the mid 1980s..
ISBN 10 : 0071131299
ISBN 13 : 9780071131292
This accessible, engaging introduction to qualitative research methods covers a wide range of qualitative methods including ethnography, observation, interviewing, content analysis..
ISBN 10 : 9781446258279
ISBN 13 : 1446258270
Electronic Inspection Copy available for instructors here This comprehensive text brings together in one volume both consideration of the core methods available for undertaking qua..