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Marketing Research:An International Approach

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Marketing Research: An International Approach is a comprehensive text written with the decision-maker in mind. It is written from the perspective of the firm conducting marketing research in the national and international markets irrespective of its country of origin. This tools-oriented book shows how international marketing managers can transform existing (Secondary) and newly collected (primary) data into useful information. This is a comprehensive and advanced marketing research book…


Marketing Research

ISBN 10 : 0273646354
ISBN 13 : 9780273646358

Marketing Research: An International Approach is a comprehensive text written with the decision-maker in mind. It is written from the perspective of the firm conducting marketing r..


Marketing Research

ISBN 10 : 1405855002
ISBN 13 : 9781405855006

This Value Pack consists of Marketing Research: An International Approach, 1/e by Schmidt/Hollensen (ISBN: 9780273646358); SPSS for Windows Step-by-Step: A Simple Guide and Referen..


Applied Marketing Research

ISBN 10 : 0857763903
ISBN 13 : 9780857763907

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Marketing Research An International Approach

ISBN 10 : 9781467234573
ISBN 13 : 1467234575

Facts101 is your complete guide to Marketing Research , An International Approach. In this book, you will learn topics such as as those in your book plus much more. With key featur..


Marketing Research

ISBN 10 : 8131715191
ISBN 13 : 9788131715192

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Contemporary Tourism

ISBN 10 : 9780750663502
ISBN 13 : 0750663502

Presents a different approach to the study of tourism, considering issues such as the changing world order, destination marketing, tourism ethics and pro-poor tourism. This book hi..


International Marketing Management

ISBN 10 : 9783486709223
ISBN 13 : 3486709224

This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm’s overall management activities. True understanding of the customer requi..


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