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Marketing Ethics & Society

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Marketing Ethics and Society


Marketing Ethics

ISBN 10 : UOM:39015082718282
ISBN 13 :

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. A substantial introdu..


Marketing Ethics Society

ISBN 10 : 9781473934030
ISBN 13 : 1473934036

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from foster..


Sage Brief Guide To Marketing Ethics

ISBN 10 : 9781412995146
ISBN 13 : 1412995140

With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or as a reference for s..


Marketing Ethics

ISBN 10 : 0131330888
ISBN 13 : 9780131330887

For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues. Marketing Ethics recognizes the higher order obligations of marketing and provides..


Handbook On Ethics And Marketing

ISBN 10 : 9781781003435
ISBN 13 : 1781003432

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an..


Ethical Issues In International Marketing

ISBN 10 : 1560247355
ISBN 13 : 9781560247357

Ethical Issues in International Marketing is a valuable resource for readers’increasing need for knowledge of this important area. In recent years, ethical issues in internationa..


Marketing Ethics

ISBN 10 : IND:30000095665430
ISBN 13 :

This book addresses some of the key ethical concerns related to marketing and advertising practices...


Ethics In Marketing

ISBN 10 : 9781317235651
ISBN 13 : 1317235657

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibili..


Ethics In Social Marketing

ISBN 10 : 1589013166
ISBN 13 : 9781589013162

Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An ar..


Ethics And International Marketing

ISBN 10 : 9781845448196
ISBN 13 : 1845448197

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