free tracker

Corporate Social Responsibility, Sustainability and Public Relations: Negot…

0 Comment

While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of “greenwashing.” This innovative book critically explores the growing, complex and sometimes contradictory connections among public relations, corporate social responsibility and sustainability.

This book…

Similar Books

Public Relations

Pub Date : 2013-07-29 | Author : Edward L. Bernays | Publisher : University of Oklahoma Press

ISBN 10 : 9780806189826
ISBN 13 : 0806189827

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or o..

Csr 2 0

Pub Date : 2013-10-15 | Author : Wayne Visser | Publisher : Springer Science & Business Media

ISBN 10 : 9783642408748
ISBN 13 : 3642408745

The book examines the evolution and current state of corporate social responsibility (CSR), using a five-stage maturity model: defensive, charitable, promotional, strategic and tra..

Public Relations Theory Ii

Pub Date : 2010-08-27 | Author : Carl H. Botan | Publisher : Routledge

ISBN 10 : 9781135216870
ISBN 13 : 1135216878

The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts ..

Managing Corporate Social Responsibility

Pub Date : 2011-09-07 | Author : W. Timothy Coombs | Publisher : John Wiley & Sons

ISBN 10 : 9781118106662
ISBN 13 : 1118106660

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written..

Social Media And Public Relations

Pub Date : 2015-11-19 | Author : Judy Motion | Publisher : Routledge

ISBN 10 : 9781135005993
ISBN 13 : 1135005990

Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a ..

Leave a Reply

Your email address will not be published. Required fields are marked *